The old centre south of the river has been built according to a loose grid plan. The yards of the buildings located along Etelärantakatu are closed yards. In addition to residential buildings, they house outbuildings, some of which were built as merchants’ warehouses, some as cattle sheds and hay storages, and some as food storages.
In addition to its landscape value, the Jokiranta area is important as an event venue; for example, each July, Eteläranta transforms into a jazz street for the duration of Pori Jazz Festival, and in the autumn, the Baltic herring market takes place there.
The Jokiranta scenery is one of the most significant and best-known sights in Pori, with the Kirjurinluoto islet and the Cotton Factory area on the other side of the river merging with it.